7 steps to Creative Effectiveness
In the dynamic realm of advertising, where art meets commerce, creative effectiveness stands as the linchpin of success. But what is creative effectiveness? It’s the delicate balance between advertising that...
Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.
Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...
The Resurgence of Advertising Effectiveness
Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...
Electro Depot shifts sustainable gear up with Bubka
Since 2004, Electro Depot has guaranteed the lowest price for household electronics and multimedia, without sacrificing quality. Every day, all year round, on average up to 20% cheaper, in over...
New guidelines on advertising with sustainability claims in the Netherlands put regulatory focus on sustainability claims
The Netherlands Authority for Consumers and Markets (ACM) has been scrutinizing ‘greenwashing‘ and sustainability claims more closely over the last two years, particularly in the fashion and energy industries. To...
Rejoice! We are Innovator Agency of the Year!
For the last 18 months, we have been rebuilding Bubka to become one of the leading agencies in credible communication on sustainability. This rebuilt has not gone unnoticed as we...