Advertising – Bubka Insights

How Dove’s ‘Real Beauty’ campaign from 2004 is still an inspiration for sustainable brand marketers today

October 10, 2023
3 min

We all know how big the impact of the ‘Real Beauty’ campaign was when it aired on TV in 2004. It was immediately clear that Dove understood the zeitgeist. And...

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3 min

7 steps to Creative Effectiveness

August 18, 2023
3 min

In the dynamic realm of advertising, where art meets commerce, creative effectiveness stands as the linchpin of success. But what is creative effectiveness? It’s the delicate balance between advertising that...

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3 min

Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.

June 28, 2023
3 min

Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...

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3 min

The Resurgence of Advertising Effectiveness

June 26, 2023
3 min

Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...

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3 min

Electro Depot shifts sustainable gear up with Bubka

June 2, 2023
2 min

Since 2004, Electro Depot has guaranteed the lowest price for household electronics and multimedia, without sacrificing quality. Every day, all year round, on average up to 20% cheaper, in over...

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2 min

New guidelines on advertising with sustainability claims in the Netherlands put regulatory focus on sustainability claims

February 6, 2023
3 min

The Netherlands Authority for Consumers and Markets (ACM) has been scrutinizing ‘greenwashing‘ and sustainability claims more closely over the last two years, particularly in the fashion and energy industries. To...

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3 min

Rejoice! We are Innovator Agency of the Year!

January 24, 2023
1 min

For the last 18 months, we have been rebuilding Bubka to become one of the leading agencies in credible communication on sustainability. This rebuilt has not gone unnoticed as we...

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1 min

Create Sustainable Impact (with a little help from Bubka)

March 26, 2022
1 min

Corporate sustainability is key to saving the planet and the survival of mankind. Effective communication on your efforts is the key to the survival of your brand. We offer 5...

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1 min