News – Bubka Insights

Posted inin Marketing & Strategy
News

The Renaissance of Creative Effectiveness

Posted byby Bubka
August 18, 2023
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2 min

The Heartbeat of Modern Advertising: Merging Creativity with Results In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...

Posted inin Marketing & Strategy
News

Now we know what effective sustainable communication sounds like.

Posted byby Bubka
July 5, 2023
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2 min

In an era where sustainability has taken center stage, the power of communication becomes paramount in driving meaningful change. We are thrilled to announce a significant breakthrough in our research...

Posted inin Advertising
Marketing & Strategy

The Resurgence of Advertising Effectiveness

Posted byby Bubka
June 26, 2023
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3 min

Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...

Posted inin News
Research

Exposure of climate change disinformation and corporate greenwashing with AI

Posted byby Bubka
June 20, 2023
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2 min

A lot is happening around the discussion of fossil fuels. From clean energy initiatives to debates over the environmental and economic impacts of continued use, it’s clear that these resources...

Posted inin News

Big money: then just drop your trousers?

Posted byby Bubka
June 14, 2023
0 Comments
3 min

A few days ago, trade magazine Campaign announced the Shell Group has launched a global media pitch. The budget today is being “held” by EssenceMediacom. Its size is somewhat vague,...

Posted inin News

RMB and radio partners will also now analyze the credibility of sustainable advertising with Bubka

Posted byby Bubka
June 13, 2023
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2 min

RMB is aiming to be a driving force in the transition to a more responsible advertising ecosystem, and as a part of this positioning, they are launching in the South....

Posted inin Climate
Marketing & Strategy

Var and Bubka are committed to promoting credibility and motivation through their own initiative, the Positive Impact Barometer

Posted byby Bubka
June 13, 2023
0 Comments
2 min

Var requested Bubka to extend their research on sustainability-focused TV spots in 2021 to include radio spots using the same methods. Veerle Hellemans, Var’s head of market intelligence, and Wim...

Posted inin Climate
Marketing & Strategy

Consumers prioritize sustainability and demonstrate this through their purchasing decisions

Posted byby Bubka
June 6, 2023
0 Comments
10 min

A study conducted by McKinsey and NielsenIQ analyzes the sales growth of environmentally and socially responsible products. While the study’s focus is on the United States, European companies can still...

Posted inin Advertising
News

Electro Depot shifts sustainable gear up with Bubka

Posted byby Bubka
June 2, 2023
0 Comments
2 min

Since 2004, Electro Depot has guaranteed the lowest price for household electronics and multimedia, without sacrificing quality. Every day, all year round, on average up to 20% cheaper, in over...

Posted inin News

The end of Greenwashing in Europe?

Posted byby Bubka
March 22, 2023
0 Comments
4 min

The European Commission will require manufacturers selling products in Europe to provide proof of claims that their products are environmentally friendly, rather than allowing them to simply claim without evidence....

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