BUBKA Wins Agency of the Year Award for Positive Impact
BUBKA achieved a remarkable milestone by securing the gold award in the Positive Impact category at the Agency of the Year 2024, showcasing our commitment to driving meaningful change. This...
Innovation and Inspiration: Wim Vermeulen’s ‘Speak up now!’ Nominated for PIM Marketing Literature Prize 2023
Wim Vermeulen’s book, ‘Speak up now!’, has been nominated for the prestigious Marketing Literature Prize (MLP) by the Platform for Innovation in Marketing (PIM) for 2023. This nomination is not...
The Renaissance of Creative Effectiveness
The Heartbeat of Modern Advertising: Merging Creativity with Results In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...
Now we know what effective sustainable communication sounds like.
In an era where sustainability has taken center stage, the power of communication becomes paramount in driving meaningful change. We are thrilled to announce a significant breakthrough in our research...
The Resurgence of Advertising Effectiveness
Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...
Exposure of climate change disinformation and corporate greenwashing with AI
A lot is happening around the discussion of fossil fuels. From clean energy initiatives to debates over the environmental and economic impacts of continued use, it’s clear that these resources...
Big money: then just drop your trousers?
A few days ago, trade magazine Campaign announced the Shell Group has launched a global media pitch. The budget today is being “held” by EssenceMediacom. Its size is somewhat vague,...
RMB and radio partners will also now analyze the credibility of sustainable advertising with Bubka
RMB is aiming to be a driving force in the transition to a more responsible advertising ecosystem, and as a part of this positioning, they are launching in the South....
Var and Bubka are committed to promoting credibility and motivation through their own initiative, the Positive Impact Barometer
Var requested Bubka to extend their research on sustainability-focused TV spots in 2021 to include radio spots using the same methods. Veerle Hellemans, Var’s head of market intelligence, and Wim...
Consumers prioritize sustainability and demonstrate this through their purchasing decisions
A study conducted by McKinsey and NielsenIQ analyzes the sales growth of environmentally and socially responsible products. While the study’s focus is on the United States, European companies can still...