News

The Renaissance of Creative Effectiveness 

The Heartbeat of Modern Advertising: Merging Creativity with Results  In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...

Big money: then just drop your trousers? 

A few days ago, trade magazine Campaign announced the Shell Group has launched a global media pitch. The budget today is being “held” by EssenceMediacom. Its size is somewhat vague,...

The end of Greenwashing in Europe?

The European Commission will require manufacturers selling products in Europe to provide proof of claims that their products are environmentally friendly, rather than allowing them to simply claim without evidence....