Bubka Insights

Latest insights

Bubka's latest insights

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Innovation and Inspiration: Wim Vermeulen’s ‘Speak up now!’ Nominated for PIM Marketing Literature Prize 2023

world of sustainable marketing. His book, ‘Speak up now!’, has been nominated for the prestigious Marketing Literature Prize (MLP) by the Platform for Innovation in Marketing (PIM) for 2023. This...

Uncategorized

Marketing with a Mission: Bubka’s Award-Winning Strategy

In the realm of marketing, true leadership is not just about spearheading campaigns or mastering the latest trends. It’s about envisioning and executing strategies that are not only successful but...

Marketing & Strategy

CEOs Worldwide: ESG Is the New Key to Customer Relations and Brand Reputation

The recently published KPMG 2023 CEO Outlook – a global survey of more than 1,300 CEOs and other senior executives from a wide range of industries – found that CEOs...

Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.

Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...

Electro Depot shifts sustainable gear up with Bubka

Since 2004, Electro Depot has guaranteed the lowest price for household electronics and multimedia, without sacrificing quality. Every day, all year round, on average up to 20% cheaper, in over...

Climate

Insetting versus offsetting

During last month’s Climate Week NYC, the sentiment toward the voluntary carbon market seemed to wane. Although government-regulated credits, such as those in the EU’s emission trading scheme, are well-regulated,...