Innovation and Inspiration: Wim Vermeulen’s ‘Speak up now!’ Nominated for PIM Marketing Literature Prize 2023

world of sustainable marketing. His book, ‘Speak up now!’, has been nominated for the prestigious Marketing Literature Prize (MLP) by the Platform for Innovation in Marketing (PIM) for 2023. This...

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Insetting versus offsetting

During last month’s Climate Week NYC, the sentiment toward the voluntary carbon market seemed to wane. Although government-regulated credits, such as those in the EU’s emission trading scheme, are well-regulated,...