Bubka Insights

Latest insights

Bubka's latest insights

News

BUBKA Wins Agency of the Year Award for Positive Impact

BUBKA achieved a remarkable milestone by securing the gold award in the Positive Impact category at the Agency of the Year 2024, showcasing our commitment to driving meaningful change. This...

News

Innovation and Inspiration: Wim Vermeulen’s ‘Speak up now!’ Nominated for PIM Marketing Literature Prize 2023

Wim Vermeulen’s book, ‘Speak up now!’, has been nominated for the prestigious Marketing Literature Prize (MLP) by the Platform for Innovation in Marketing (PIM) for 2023. This nomination is not...

Marketing & Strategy

Marketing with a Mission: Bubka’s Award-Winning Strategy

In the realm of marketing, true leadership is not just about spearheading campaigns or mastering the latest trends. It’s about envisioning and executing strategies that are not only successful but...

News

The end of Greenwashing in Europe?

The European Commission will require manufacturers selling products in Europe to provide proof of claims that their products are environmentally friendly, rather than allowing them to simply claim without evidence....

Marketing & Strategy

CEOs Worldwide: ESG Is the New Key to Customer Relations and Brand Reputation

The recently published KPMG 2023 CEO Outlook – a global survey of more than 1,300 CEOs and other senior executives from a wide range of industries – found that CEOs...

Climate

Shell CEO decides to shift away from fossil fuels

In the video, the captains of industry of the most polluting companies in The Netherlands held a meeting to discuss climate change, which may lead to genuine and long-term effects.