Marketing & Strategy – Bubka Insights

Marketing & Strategy

Marketing with a Mission: Bubka’s Award-Winning Strategy

November 22, 2023
2 min

In the realm of marketing, true leadership is not just about spearheading campaigns or mastering the latest trends. It’s about envisioning and executing strategies that are not only successful but...

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2 min

Marketing & Strategy

CEOs Worldwide: ESG Is the New Key to Customer Relations and Brand Reputation

November 7, 2023
2 min

The recently published KPMG 2023 CEO Outlook – a global survey of more than 1,300 CEOs and other senior executives from a wide range of industries – found that CEOs...

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2 min

The Renaissance of Creative Effectiveness

August 18, 2023
2 min

The Heartbeat of Modern Advertising: Merging Creativity with Results In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...

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2 min

7 steps to Creative Effectiveness

August 18, 2023
3 min

In the dynamic realm of advertising, where art meets commerce, creative effectiveness stands as the linchpin of success. But what is creative effectiveness? It’s the delicate balance between advertising that...

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3 min

Now we know what effective sustainable communication sounds like.

July 5, 2023
2 min

In an era where sustainability has taken center stage, the power of communication becomes paramount in driving meaningful change. We are thrilled to announce a significant breakthrough in our research...

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2 min

Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.

June 28, 2023
3 min

Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...

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3 min

The Resurgence of Advertising Effectiveness

June 26, 2023
3 min

Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...

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3 min

Var and Bubka are committed to promoting credibility and motivation through their own initiative, the Positive Impact Barometer

June 13, 2023
2 min

Var requested Bubka to extend their research on sustainability-focused TV spots in 2021 to include radio spots using the same methods. Veerle Hellemans, Var’s head of market intelligence, and Wim...

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2 min

Consumers prioritize sustainability and demonstrate this through their purchasing decisions

June 6, 2023
10 min

A study conducted by McKinsey and NielsenIQ analyzes the sales growth of environmentally and socially responsible products. While the study’s focus is on the United States, European companies can still...

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10 min

Rejoice! We are Innovator Agency of the Year!

January 24, 2023
1 min

For the last 18 months, we have been rebuilding Bubka to become one of the leading agencies in credible communication on sustainability. This rebuilt has not gone unnoticed as we...

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1 min