Marketing & Strategy – Bubka Insights

Posted inin Marketing & Strategy
News

The Renaissance of Creative Effectiveness

Posted byby Bubka
August 18, 2023
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2 min

The Heartbeat of Modern Advertising: Merging Creativity with Results In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...

Posted inin Advertising
Marketing & Strategy

7 steps to Creative Effectiveness

Posted byby Bubka
August 18, 2023
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3 min

In the dynamic realm of advertising, where art meets commerce, creative effectiveness stands as the linchpin of success. But what is creative effectiveness? It’s the delicate balance between advertising that...

Posted inin Marketing & Strategy
News

Now we know what effective sustainable communication sounds like.

Posted byby Bubka
July 5, 2023
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2 min

In an era where sustainability has taken center stage, the power of communication becomes paramount in driving meaningful change. We are thrilled to announce a significant breakthrough in our research...

Posted inin Advertising
Climate

Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.

Posted byby Bubka
June 28, 2023
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3 min

Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...

Posted inin Advertising
Marketing & Strategy

The Resurgence of Advertising Effectiveness

Posted byby Bubka
June 26, 2023
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3 min

Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...

Posted inin Climate
Marketing & Strategy

Var and Bubka are committed to promoting credibility and motivation through their own initiative, the Positive Impact Barometer

Posted byby Bubka
June 13, 2023
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2 min

Var requested Bubka to extend their research on sustainability-focused TV spots in 2021 to include radio spots using the same methods. Veerle Hellemans, Var’s head of market intelligence, and Wim...

Posted inin Climate
Marketing & Strategy

Consumers prioritize sustainability and demonstrate this through their purchasing decisions

Posted byby Bubka
June 6, 2023
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10 min

A study conducted by McKinsey and NielsenIQ analyzes the sales growth of environmentally and socially responsible products. While the study’s focus is on the United States, European companies can still...

Posted inin Advertising
Climate

Rejoice! We are Innovator Agency of the Year!

Posted byby Bubka
January 24, 2023
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1 min

For the last 18 months, we have been rebuilding Bubka to become one of the leading agencies in credible communication on sustainability. This rebuilt has not gone unnoticed as we...

Posted inin Marketing & Strategy
News

Create Sustainable Impact (with a little help from Bubka)

Posted byby Bubka
January 9, 2023
0 Comments
2 min

Corporate sustainability is key to saving the planet and the survival of mankind. Effective communication on your efforts is the key to the survival of your brand. We offer 5...

Posted inin Climate
Marketing & Strategy

Bubka’s ‘Suspension of Disbelief’-model gets international recognition on WARC

Posted byby Bubka
January 2, 2023
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1 min

MM announced that we can now call ourselves the most innovative agency of Belgium for a whole year. And that’s something we’re extremely proud of. Of course, that title didn’t just come...

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