Closing Window of Opportunity: Six Years to Achieve +1.5°C Climate Goal

Posted inin Climate
Research

In climate crises, major opportunity resides. An introduction for marketers.

September 22, 2023
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3 min

The climate crisis is an overwhelming truth. Already disturbing life on Earth today, it will pose major challenges to future generations. A truth that stretches far beyond extreme weather events,...

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3 min

Posted inin Marketing & Strategy
News

The Renaissance of Creative Effectiveness

August 18, 2023
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2 min

The Heartbeat of Modern Advertising: Merging Creativity with Results In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...

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2 min

Posted inin Advertising
Marketing & Strategy

7 steps to Creative Effectiveness

August 18, 2023
0 Comments
3 min

In the dynamic realm of advertising, where art meets commerce, creative effectiveness stands as the linchpin of success. But what is creative effectiveness? It’s the delicate balance between advertising that...

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3 min

The picture is shot by Samuel Aranda for The New York Times

Posted inin Climate

Is your industry on the list?

July 27, 2023
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1 min

Heatwaves are the new normal As record-breaking heatwaves become the new normal, the Financial Times listed the industries that need to brace themselves for changes to the way they do business. The...

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1 min

Posted inin Climate

Shell CEO decides to shift away from fossil fuels

July 24, 2023
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1 min

In the video, the captains of industry of the most polluting companies in The Netherlands held a meeting to discuss climate change, which may lead to genuine and long-term effects.

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1 min

Posted inin Climate

Marketing in the Climate Age: A Guide for Responsible Communication

July 20, 2023
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4 min

Marketers have a unique role and responsibility in addressing climate change. With their ability to shape consumer behavior and public opinion, marketers can be powerful advocates for sustainability. Whether it’s...

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4 min

Posted inin Marketing & Strategy
News

Now we know what effective sustainable communication sounds like.

July 5, 2023
0 Comments
2 min

In an era where sustainability has taken center stage, the power of communication becomes paramount in driving meaningful change. We are thrilled to announce a significant breakthrough in our research...

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2 min

Posted inin Advertising
Climate

Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.

June 28, 2023
0 Comments
3 min

Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...

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3 min

Posted inin Advertising
Marketing & Strategy

The Resurgence of Advertising Effectiveness

June 26, 2023
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3 min

Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...

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3 min

Posted inin News
Research

Exposure of climate change disinformation and corporate greenwashing with AI

June 20, 2023
0 Comments
2 min

A lot is happening around the discussion of fossil fuels. From clean energy initiatives to debates over the environmental and economic impacts of continued use, it’s clear that these resources...

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2 min

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