2023 – Bubka Insights

News

Innovation and Inspiration: Wim Vermeulen’s ‘Speak up now!’ Nominated for PIM Marketing Literature Prize 2023

November 22, 2023
2 min

Wim Vermeulen’s book, ‘Speak up now!’, has been nominated for the prestigious Marketing Literature Prize (MLP) by the Platform for Innovation in Marketing (PIM) for 2023. This nomination is not...

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2 min

Marketing & Strategy

Marketing with a Mission: Bubka’s Award-Winning Strategy

November 22, 2023
2 min

In the realm of marketing, true leadership is not just about spearheading campaigns or mastering the latest trends. It’s about envisioning and executing strategies that are not only successful but...

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2 min

Marketing & Strategy

CEOs Worldwide: ESG Is the New Key to Customer Relations and Brand Reputation

November 7, 2023
2 min

The recently published KPMG 2023 CEO Outlook – a global survey of more than 1,300 CEOs and other senior executives from a wide range of industries – found that CEOs...

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2 min

Marketing can help save the planet and the manual is found in the CSRD reporting.

October 14, 2023
2 min

Zeke Hausfather, a research scientist at Berkeley Earth, wrote a highly interesting opinion piece in The New York Times yesterday. In it, he stated that he can demonstrate from climate...

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2 min

How Dove’s ‘Real Beauty’ campaign from 2004 is still an inspiration for sustainable brand marketers today

October 10, 2023
3 min

We all know how big the impact of the ‘Real Beauty’ campaign was when it aired on TV in 2004. It was immediately clear that Dove understood the zeitgeist. And...

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3 min

Climate

Insetting versus offsetting

October 2, 2023
1 min

During last month’s Climate Week NYC, the sentiment toward the voluntary carbon market seemed to wane. Although government-regulated credits, such as those in the EU’s emission trading scheme, are well-regulated,...

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1 min

In climate crises, major opportunity resides. An introduction for marketers.

September 22, 2023
4 min

The climate crisis is an overwhelming truth. Already disturbing life on Earth today, it will pose major challenges to future generations. A truth that stretches far beyond extreme weather events,...

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4 min

The Renaissance of Creative Effectiveness

August 18, 2023
2 min

The Heartbeat of Modern Advertising: Merging Creativity with Results In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...

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2 min

7 steps to Creative Effectiveness

August 18, 2023
3 min

In the dynamic realm of advertising, where art meets commerce, creative effectiveness stands as the linchpin of success. But what is creative effectiveness? It’s the delicate balance between advertising that...

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3 min

The picture is shot by Samuel Aranda for The New York Times

Climate

Is your industry on the list?

July 27, 2023
1 min

Heatwaves are the new normal As record-breaking heatwaves become the new normal, the Financial Times listed the industries that need to brace themselves for changes to the way they do business. The...

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1 min