In the video, the captains of industry of the most polluting companies in The Netherlands held a meeting to discuss climate change, which may lead to genuine and long-term effects.
Marketers have a unique role and responsibility in addressing climate change. With their ability to shape consumer behavior and public opinion, marketers can be powerful advocates for sustainability. Whether it’s...
In an era where sustainability has taken center stage, the power of communication becomes paramount in driving meaningful change. We are thrilled to announce a significant breakthrough in our research...
Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...
Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...
A lot is happening around the discussion of fossil fuels. From clean energy initiatives to debates over the environmental and economic impacts of continued use, it’s clear that these resources...
A few days ago, trade magazine Campaign announced the Shell Group has launched a global media pitch. The budget today is being “held” by EssenceMediacom. Its size is somewhat vague,...
RMB is aiming to be a driving force in the transition to a more responsible advertising ecosystem, and as a part of this positioning, they are launching in the South....
Var requested Bubka to extend their research on sustainability-focused TV spots in 2021 to include radio spots using the same methods. Veerle Hellemans, Var’s head of market intelligence, and Wim...
A study conducted by McKinsey and NielsenIQ analyzes the sales growth of environmentally and socially responsible products. While the study’s focus is on the United States, European companies can still...