BUBKA achieved a remarkable milestone by securing the gold award in the Positive Impact category at the Agency of the Year 2024, showcasing our commitment to driving meaningful change. This prestigious achievement not only recognizes our dedication but also serves as validation of the effectiveness of our pioneering model, the Responsible Growth Model (RGM), which was rewarded by naming us Innovator Agency at the Agency of the Year Awards in 2022.
Our Agency of the Year case movie underlines the urgency of change in consumer behaviour and the shift that needs to be made to slow down the climate crisis.
Foster the demand shift by helping our clients grow responsibly
Under the visionary leadership of CEO Raf Van Raemdonck and strategy & sustainability director Wim Vermeulen, BUBKA has been at the forefront of advocating for sustainability while integrating it seamlessly into our operations and client strategies since 2020. Our journey towards responsible growth has been marked by the development of RGM (Responsible Growth Model), a groundbreaking toolkit developed in collaboration with Prof. Dr. Gino Verleye from UGent, aimed at assisting brands in expanding their market share while fostering positive societal and environmental impacts.
Our ‘Responsible Growth Model’ pinpoints the brand characteristics and strategic marketing criteria brands should focus on to achieve responsible growth and secure a brand’s future. At Bubka, we have built the expertise on how sustainability and effectiveness reinforce each other when done right.
The recognition given to us by the Agency of the Year Awards 2024 underscores the transformative power of our approach and reaffirms our belief that responsible growth is not only achievable but also essential in today’s landscape. Winning gold in the Positive Impact category is a testament to the tireless efforts and dedication of team Bubka, whose collective commitment has been pivotal in driving our success.
Reflecting on our journey, an important milestone was our previous triumph in 2022 when we were honored with the Gold Award for Innovator Agency of the Year, a reward for the innovative nature of the development of our RGM (Responsible Growth Model). Fast forward to today, and we are immensely proud to the results that show the impact our model has had on both our clients and the industry at large. It proves the effectiveness of our approach and reinforces our belief that responsible growth is not only possible but also crucial. Find out about our clients and latest campaigns on our website.
Our success would not have been possible without the steadfast support of our clients, partners, and stakeholders, whose collaboration shaped our journey. We extend our gratitude to each and every individual who has contributed to our success, including Inez Schoenaers, Gino Verleye and the whole Bubka team.
As we celebrate this achievement, we remain resolute in our commitment to driving positive change and inspiring others to join us in our mission. The recognition given to us by the Agency of the Year 2024 is not only a reward for our past achievements but also a catalyst for future accomplishments. Together, let us continue to push the boundaries of what’s possible and strive towards a more sustainable and inclusive future for all.
Congratulations to all the winners and nominees, and a special thank you to Media Marketing and PitchPoint for organizing this prestigious event. With our sights set on the future, we are more determined than ever to lead the charge towards a brighter tomorrow.
Stand out. Grow strong.
