BUBKA achieved a remarkable milestone by securing the gold award in the Positive Impact category at the Agency of the Year 2024, showcasing our commitment to driving meaningful change. This...
Wim Vermeulen’s book, ‘Speak up now!’, has been nominated for the prestigious Marketing Literature Prize (MLP) by the Platform for Innovation in Marketing (PIM) for 2023. This nomination is not...
In the realm of marketing, true leadership is not just about spearheading campaigns or mastering the latest trends. It’s about envisioning and executing strategies that are not only successful but...
The recently published KPMG 2023 CEO Outlook – a global survey of more than 1,300 CEOs and other senior executives from a wide range of industries – found that CEOs...
The climate crisis is an overwhelming truth. Already disturbing life on Earth today, it will pose major challenges to future generations. A truth that stretches far beyond extreme weather events,...
The Heartbeat of Modern Advertising: Merging Creativity with Results In the ever-evolving realm of advertising, creativity has always been the beating heart, the element that captures imaginations and leaves lasting...
In the dynamic realm of advertising, where art meets commerce, creative effectiveness stands as the linchpin of success. But what is creative effectiveness? It’s the delicate balance between advertising that...
Heatwaves are the new normal As record-breaking heatwaves become the new normal, the Financial Times listed the industries that need to brace themselves for changes to the way they do business. The...
In the video, the captains of industry of the most polluting companies in The Netherlands held a meeting to discuss climate change, which may lead to genuine and long-term effects.
Marketers have a unique role and responsibility in addressing climate change. With their ability to shape consumer behavior and public opinion, marketers can be powerful advocates for sustainability. Whether it’s...