June 2023 – Bubka Insights

Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.

June 28, 2023
3 min

Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...

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3 min

The Resurgence of Advertising Effectiveness

June 26, 2023
3 min

Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...

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3 min

Exposure of climate change disinformation and corporate greenwashing with AI

June 20, 2023
2 min

A lot is happening around the discussion of fossil fuels. From clean energy initiatives to debates over the environmental and economic impacts of continued use, it’s clear that these resources...

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2 min

News

Big money: then just drop your trousers?

June 14, 2023
3 min

A few days ago, trade magazine Campaign announced the Shell Group has launched a global media pitch. The budget today is being “held” by EssenceMediacom. Its size is somewhat vague,...

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3 min

News

RMB and radio partners will also now analyze the credibility of sustainable advertising with Bubka

June 13, 2023
2 min

RMB is aiming to be a driving force in the transition to a more responsible advertising ecosystem, and as a part of this positioning, they are launching in the South....

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2 min

Var and Bubka are committed to promoting credibility and motivation through their own initiative, the Positive Impact Barometer

June 13, 2023
2 min

Var requested Bubka to extend their research on sustainability-focused TV spots in 2021 to include radio spots using the same methods. Veerle Hellemans, Var’s head of market intelligence, and Wim...

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2 min

Consumers prioritize sustainability and demonstrate this through their purchasing decisions

June 6, 2023
10 min

A study conducted by McKinsey and NielsenIQ analyzes the sales growth of environmentally and socially responsible products. While the study’s focus is on the United States, European companies can still...

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10 min

Electro Depot shifts sustainable gear up with Bubka

June 2, 2023
2 min

Since 2004, Electro Depot has guaranteed the lowest price for household electronics and multimedia, without sacrificing quality. Every day, all year round, on average up to 20% cheaper, in over...

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2 min