Is your industry on the list?
Heatwaves are the new normal As record-breaking heatwaves become the new normal, the Financial Times listed the industries that need to brace themselves for changes to the way they do business. The...
Shell CEO decides to shift away from fossil fuels
In the video, the captains of industry of the most polluting companies in The Netherlands held a meeting to discuss climate change, which may lead to genuine and long-term effects.
Marketing in the Climate Age: A Guide for Responsible Communication
Marketers have a unique role and responsibility in addressing climate change. With their ability to shape consumer behavior and public opinion, marketers can be powerful advocates for sustainability. Whether it’s...
Now we know what effective sustainable communication sounds like.
In an era where sustainability has taken center stage, the power of communication becomes paramount in driving meaningful change. We are thrilled to announce a significant breakthrough in our research...
Beyond Celebration. Cannes Lions’ (Missed) Opportunity to Shape a Sustainable Future.
Advertising has the power to shape people’s perceptions, influence their choices, and drive societal change. With its vast reach and persuasive abilities, the advertising industry has a unique opportunity to...
The Resurgence of Advertising Effectiveness
Earlier this week, the great Les Binet addressed the Cannes audience together with Grace Kite and Tom Roach. After years of decline, long-term advertising effectiveness finally seems to be resurging...
Exposure of climate change disinformation and corporate greenwashing with AI
A lot is happening around the discussion of fossil fuels. From clean energy initiatives to debates over the environmental and economic impacts of continued use, it’s clear that these resources...
Big money: then just drop your trousers?
A few days ago, trade magazine Campaign announced the Shell Group has launched a global media pitch. The budget today is being “held” by EssenceMediacom. Its size is somewhat vague,...
RMB and radio partners will also now analyze the credibility of sustainable advertising with Bubka
RMB is aiming to be a driving force in the transition to a more responsible advertising ecosystem, and as a part of this positioning, they are launching in the South....
Var and Bubka are committed to promoting credibility and motivation through their own initiative, the Positive Impact Barometer
Var requested Bubka to extend their research on sustainability-focused TV spots in 2021 to include radio spots using the same methods. Veerle Hellemans, Var’s head of market intelligence, and Wim...